If I was to reframe what you just said more rudely, you could say that you have a division full of older distribution and you have a division full of newer distribution. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. Subscribe to our daily newsletter! We realized that maybe our greatest asset was the people who worked there. It often is. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thats driven most of our growth in podcasting over the last two, three, four years at the company. Is that part of your business affairs team, just selling the IP out? How do you make sure they get attention? In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . One San Diego legend joins another for the definitive interview with the San Diego Chicken. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. You get to pick two. In podcasting, I think he realized, I dont have to pick. They had seven or eight podcasts that they were making. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? We wanted access to that to shout really loudly about the stuff we were doing. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. Whats your best TikTok meme? Ive just really struggled to understand why you would do that. In fact, you almost certainly kill true creativity when you hit that moment. To many in the industry, that seemed pretty disingenuous. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You always do if youre running a startup. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards.
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