Considering that the original Hollywoodland sign was only intended to be an advertisement for a real estate development, it was quite expensive. In classic Hollywood fashion, newsreel and press cameras were on the scene to watch at a safe distance as the hill literally melted under the force of the tremendous explosion. In fact, some have praised the fact that the types of construction equipment available today were not in existence at the time of the Hollywoodland development, otherwise the hills may have been completely flattened altogether. ProQuest. Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially crowned when the Hollywoodland sign was erected in 1923. And 1923 was the year that the city of L.A. did us all a favor by hiring Merrill Butler. First lit up on December 8, 1923, the letters were lined with 3,700 light bulbs and flashed in segments--first HOLLY, WOOD, and LAND flashed independently, one at a time, then the entire sign would flash, then a small white dot lit up just below the sign (more on that later). ProQuest. The sign was created as a marketing tactic for a new housing development that would be called "Hollywoodland", likely named after the California holly growing in the area. Photo via New York Public Library Digital Collection (c. 1923). The 50-foot high and 400-foot long sign was replaced by donations from nine public . 12 Interesting Facts About The Hollywood Sign | TouristSecrets Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially coronated when the "Hollywoodland" sign was erected in 1923. Write to Lily Rothman at lily.rothman@time.com. Then, her relentlessly publicized moral tumble an alleged affair and a mysterious five-week disappearance was probably a first for a woman minister of the Gospel, but old-ish news for men of the cloth. 04, 1993, p. 2. The housing development was meant to capitalise on the growing movie industry in the . As the iconic sign undergoes a slight refurbishment for its 100th anniversary, a stroll down memory lane reveals how those nine letters became synonymous with the Golden State. She packed her bags for Hollywood and moved in with her uncle in the shadow of the Hollywood Sign. With that in mind, the very first building constructed here was the Hollywoodland sales office, still standing today at the entrance of the neighborhood at 2700 N. Beachwood Drive.
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