For more information, visit coopaleworks.com. As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. We love sonic drinks so were excited to taste these. They are not amazing I was disappointed because I really wanted to love them. 1/2 oz Simple Syrup. Brand stewardship and licensing partnership was something that was in my set of experiences previously. SONIC Hard Seltzer COOP Ale Works partnered with SONIC Drive-In to license their iconic name to create SONIC Hard Seltzer. Why does lime get to taste like actual limes while lemon only tastes like sour? Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. Bud Light Seltzer Commercial Filmed In Los Angeles California In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. Hi, I'm Ana! Thanks for letting us know what youve thought of these, Stormy! from 8 AM - 9 PM ET. Top Hat was already copyrighted, restricting the Oklahoma restaurants ability to expand. Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. This beverage captures the nostalgia of childhood summer days with its tangy, punchy flavor. Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. Cant wait to try this!! You'd think the Limeade would taste pretty puckery, but it was less sour than some of the other seltzers, with a slightly more soda-like flavor. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. I was SOOO excited to try them, I assumed they were so bad that they just kept it to OK. As thats where they were being made. Mossman says Sonic hard seltzer is firewalled from the rest of the business to make sure COOP services the license as best it can and to give the former licensing executive an opportunity to keep his brewerys partnership momentum going. [M]ost consumers are either fans or are at least familiar with our popular drink flavors across Sonics 46-state footprint, explains Springer, noting that while the firms franchisees are excited by the hard seltzer rollout, there are no plans to sell the alcoholic beverage at the drive-ins themselves.
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